by Nikhil Hunshikatti | Jul 2, 2026 | Marketing Attribution
Estimated Reading Time: 8–10 minutes One conversation with a client has stayed with me because it perfectly captured one of the biggest misconceptions about marketing attribution. The company was growing. Revenue was ahead of plan. Marketing campaigns were producing...
by Nikhil Hunshikatti | Jun 1, 2026 | Strategic Marketing
For years, marketing departments have been viewed as the owners of messaging, positioning, and customer communication. And while marketing certainly plays a critical role in shaping the story, the reality is that the most valuable marketing insights rarely originate...
by Nikhil Hunshikatti | Apr 17, 2026 | Growth Strategy
Most organizations aren’t lacking effort.They’re lacking alignment. In a recent Zoom session with a group of publishers—where I walked through a KPI-driven growth framework (you can view the full deck Gamma here)—a consistent pattern emerged: Teams were busy.But...
by Nikhil Hunshikatti | Mar 13, 2026 | Growth Strategy
Most companies spend enormous energy optimizing marketing channels, adjusting pricing, and improving conversion rates. Yet one of the most powerful growth drivers is often overlooked: cross-team alignment for revenue growth. When marketing, merchandising, product, and...
by Nikhil Hunshikatti | Feb 26, 2026 | Leadership, Strategic Marketing
5x Reach Without Paid Ads Organic reach isn’t gone. It’s just misused. We recently implemented a dual-channel LinkedIn strategy for FPG that drove 5x reach, significantly increased executive visibility, and reactivated a dormant company page — without increasing paid...
