by Nikhil Hunshikatti | Jan 25, 2026 | Leadership
When the world outside slows to a crawl—roads iced over, flights grounded, power flickering—something remarkable happens behind the scenes. The lights stay on.The machines keep running.The campaigns don’t break. Not because it’s easy. Not because it’s glamorous. But...
by Nikhil Hunshikatti | Jan 16, 2026 | Growth Strategy
How a budget cap quietly stopped spend, reset learning, and cost 15 days of leads SITUATION Over the holidays, something didn’t happen. A client’s Google Ads account hit its monthly budget cap earlier than expected.Campaigns quietly stopped spending. No alerts...
by Nikhil Hunshikatti | Jan 2, 2026 | Growth Strategy
There’s a familiar moment most leadership teams hit when growth slows. Pipeline softens. Conversion flattens. Revenue misses expectations. And almost instinctively, the same conclusion shows up: “We need more channels.” More paid media. More content. More platforms....
by Nikhil Hunshikatti | Aug 21, 2025 | Strategic Marketing
Microsoft Clarity excels at heatmaps, session recordings, and behavioral analytics—but it’s not alone in the space. Here are prominent alternatives. Key Competitors Offering Similar Services: Hotjar Capabilities: Heatmaps (click/scroll/move), session recordings,...
by Nikhil Hunshikatti | Aug 6, 2025 | Uncategorized
As AI engines like Perplexity and ChatGPT evolve into dominant sources of organic information discovery, the traditional search model is being fundamentally disrupted. Instead of relying on link-heavy SERPs, users are increasingly turning to conversational interfaces...
