At the Forefront of Marketing
Thought Leadership
When Silence Became Our Most Expensive Google Ads Signal
How a budget cap quietly stopped spend, reset learning, and cost 15 days of leads SITUATION Over the holidays, something didn’t happen. A client’s Google Ads account hit its monthly budget cap earlier than expected.Campaigns quietly stopped spending. No alerts...
Rethinking Search: Preparing for the AI-Driven Future
As AI engines like Perplexity and ChatGPT evolve into dominant sources of organic information discovery, the traditional search model is being fundamentally disrupted. Instead of relying on link-heavy SERPs, users are increasingly turning to conversational interfaces...
Leveraging AI and Overcoming the Founder’s Conundrum
Key Takeaways: AI as a Human-Driven Tool: Emphasize the importance of using AI as a tool that enhances human creativity, rather than letting it drive the marketing strategies. Authenticity in Content Creation: Highlight the need for authenticity in content creation,...
Every Leader has Core Operating Principles that Make Them Successful. What are Yours?
Success in leadership is rooted in guiding principles. As I reflect on the wisdom I've gleaned from countless mentors, these five unwavering principles rise to the forefront, fueling growth and forging authentic connections: Constructive Vision: Merging data-driven...
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